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I think that the shift in concentration span, which was set in motion with the personal computing revolution and the rise of the internet, has brought with it an interesting challenge. It requires us to be concise yet, at the same time, to pique the curiosity of our audience. My specialty is developing formats which satisfy those requirements based on the particular challenges of individual projects.
My style tends to be artistic yet communicative at the same time. Through movement and composition it receives its rhythm. It’s recognizable yet adapts itself to the characteristics and objectives of each individual project.
Whether it’s a passerby, a colleague, a friend or a client, every person you encounter is an opportunity for inspiration!